Alani Nu Brand Protection Policy
Last Updated: October 1, 2025
Brand Protection
Alani Nu is committed to protecting its brand, products, and customers. We maintain a robust global portfolio of trademarks, copyrights, and other intellectual property rights, all of which are protected under applicable law. Any attempt to reproduce, imitate, or distribute infringing goods—whether online or offline—as well as any unauthorized use of Alani Nu’s logos, trade dress, product images, and marketing materials—is strictly prohibited and will be enforced.
We take enforcement seriously and actively monitor the marketplace for:
Our goal is to ensure the integrity, safety, and reputation of Alani Nu branded products, while protecting consumers from misleading, unsafe, or illegal goods.
Why Brand Protection Matters
When you buy counterfeit or unauthorized Alani Nu products:
❌ You may not get the quality, safety, and freshness Alani Nu is known for.
❌ You may be consuming expired or tampered goods that pose serious health risks.
❌ You may be supporting illegal activity, including criminal networks and unethical manufacturing.
❌ You may be contributing to unfair competition that harms legitimate businesses and economies.
❌ You risk seizure of the products by customs and loss of your purchase.
Help Us Fight Fakes
Alani Nu works closely with investigators, marketplaces, law enforcement, and partners around the world to detect and remove infringing products.
If you come across:
Please report them to:
📧brandprotection@celsius.com
To help us take swift action, include:
All reports are reviewed by our Brand Protection Team. Your information helps us stop the spread of counterfeit and unauthorized products and protect the Alani Nu community.
We Appreciate Your Support
Alani Nu will continue to monitor and enforce its rights aggressively to ensure our consumers receive only genuine, safe, and high-quality products. If you're unsure about the authenticity of an Alani Nu product or seller, don’t hesitate to contact us:
Your support helps protect Alani Nu and the public from counterfeits and abuse.
