Brand Protection Policy
Alani Nu Brand Protection Policy
Last Updated: June 25, 2026
Celsius is committed to protecting its brand, products, and customers. We maintain a robust global portfolio of trademarks, copyrights, and other intellectual property rights, all of which are protected under applicable law.
Any attempt to reproduce, imitate, distribute, or digitally misuse Celsius intellectual property—including logos, trade dress, product packaging, website content, product images, videos, and marketing materials—is strictly prohibited and will be enforced.
We take enforcement seriously and actively monitor the marketplace for:
- Counterfeit products
- Unauthorized and illegal sales (including diverted inventory)
- Resale of expired or tampered Celsius products
- Lookalike and "passing off" products misrepresenting themselves as Celsius
- Misuse or unauthorized infringing use of Celsius brands and digital content
- Misleading or inaccurate product listings, descriptions, or claims online
- Fraud, phishing, or scams impersonating Celsius employees, affiliates, websites, or communications
Our goal is to ensure the integrity, safety, and reputation of Celsius branded products, while protecting consumers from misleading, unsafe, or illegal goods.
Why Brand Protection Matters
When you buy counterfeit or unauthorized Celsius products:
❌ You may not get the quality, safety, and freshness Celsius is known for.
❌ You may be consuming expired or tampered goods that pose serious health risks.
❌ You may be supporting illegal activity, including criminal networks and unethical manufacturing.
❌ You may be contributing to unfair competition that harms legitimate businesses and economies.
❌ You risk seizure of the products by customs and loss of your purchase.
Help Us Fight Fakes
Celsius works closely with investigators, marketplaces, law enforcement, and partners around the world to detect and remove infringing products.
Please report the following issues to brandprotection@celsius.com:
- Counterfeit Celsius energy drinks
- Expired or tampered Celsius products
- Misleading product listings pretending to be Celsius
- Fraud or scams pretending to be a Celsius employee or agent
- Infringement of Celsius photographs, videos, or marketing materials
To help us take swift action, include:
- A link to the product or listing (if online)
- Photos of the item and packaging
- Seller name and/or location (if in-store or at a market)
- Any receipts, seller/product ID numbers, or order confirmations (if available)
All reports are reviewed by our Brand Protection Team. Your information helps us stop the spread of counterfeit and unauthorized products and protect the Celsius community.
If you're unsure about the authenticity of a Celsius product or seller, don't hesitate to contact us at brandprotection@celsius.com.
We appreciate your support, which helps protect Celsius and the public from counterfeits and abuse.